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Who We Are

Belkeluel Limited, a member of Excelon International Limited UK, trading under the brand name TRI'EL, is the largest distributor of premium-quality decorative materials, household essentials, and specialized consumer products. Established with a mission to redefine standards in product distribution and customer satisfaction, TRI'EL has grown to become a trusted partner for thousands of businesses worldwide.

With a network of over 10,000 authorized Trade Distributors, we ensure timely, efficient, and reliable supply of premium products to homes, businesses, and project sites across major cities in the world  — exclusively through our vetted distributors.

We do not sell directly to consumers. Instead, we empower our distribution partners to deliver value to end users, maintaining full product integrity and market structure.

  • Our Mission

    To deliver top-tier, innovative, and reliable decoration and household solutions through a robust and ethical distribution network.

  • Our Vision

    To be the most respected and dependable distribution brand in West Africa — trusted by professionals, trade partners, and end users alike.

  • Our Core Values

    • Integrity 
    • Exclusivity 
    • Innovation 
    • Support
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